MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

#AskHerMore at Toronto International Film Fest

September is fashion frenzy. Every year I get to savour fashion weeks and film festivals in equal measure. I’ve already shared my thoughts on New York Fashion Week so it’s time for Toronto International Film Festival (TIFF). As I leafed through the coverage, I was drawn to one topic. Have you heard about #AskHerMore?

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

It’s Time for #PlusIsEqual at New York Fashion Week

It’s that time again. It’s New York Fashion Week. While the streets are flooded with the usual fashion community, a newer movement, too, is hitting the streets. Designers, models, stylists and supporters flooded Times Square for the #PlusIsEqual Lane Bryant event. The campaign is calling for support in representation of all sizes of women in fashion. Excuse the forthcoming location pun, but I think it’s much overdue in terms of time.

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From SGS It By Sarah G. Schmidt From SGS It By Sarah G. Schmidt

How My RBF Impacts My Style

For most of us, the face we are born with is the face we have for life. I was born with a serious face. What does a serious face look like? Well my version of it manifests like so: strong brow bones with angular brows; sharp, defined nose and jaw line; and maybe the most influential feature, my down-turned slim lipped mouth. Likely if I had any one of these features one its own it may not have such a severe effect. But I do. More simply put, I am in possession of a resting bitch face (RBF).

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Fashion Profile: Miley Cyrus at the 2015 VMAs

I look forward to the MTV VMAs every year as it wraps up the summer and gives us a reason to clean our pallets for the fall. The show is a bit of a free-for-all. It can get messy. It’s so entertaining.  Plus, from a style-watch perspective, no real spoilers here, people tend to dress like assholes. At the VMAs, celebrities dress to be seen, or if they do not, they learn on the tabloids come Monday, that they don’t exist. 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Fashion Analysis: Hip Hop Street Dancers

Have you ever heard the expression, “I dress for function, not for fashion?” This often comes out of the mouth of folks who wear a uniform for their profession. Be it health care, athletes or tradespeople, function is paramount. It also comes out of mouths of people who just don’t give a damn. Have you ever thought about function in fashion for dancers?

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Has Calgary Gone Logo Crazy?

Despite the latest economic crunch, Calgary is putting their money where we all can see it. Not just their homes, cars or engagement rings. No, it's on their shoulders, on their backs and perched in the crooks of their arms. Logoed bags, wallets and luggage are taking over.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

21 Last Days of Summer "It" List

August has felt like a “last chance” month for me for many years and 2015 is no different. With just over three weeks left of summer before Labour Day ruins our sunny fun, it’s now or never. I work best with a deadline that empowers me to make the most of the self-imposed pressure. Get after it. Why not tackle a list of summer sartorial to do’s that will balance frivolity with a sense of accomplishment? 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Celebrity Beauty and Our Double Standards

In recent tabloids and blogs I am seeing a theme surfacing but not addressed head on. It seems to be on hot rotation, baiting relentlessly on headlines but no one is really sinking into the meat of it. With our societal obsession with the vanity of celebrities and their lives we have become not only enthusiastic about following their day to day, we are vocal. As we fill the comment forums we can’t seem to make up our minds about the standards of beauty.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Back in Black: A Look At Punk and Metal Concert Dressing

While many Calgarians were at Folk Fest this past weekend I was at the Pennywise and Danzig concert at MacEwan Hall. I could talk about Folk Fest but to save everyone time, I won’t. It’s basically Coachella-Lite from a style perspective. Rather, I’d like to focus on what the punk and metal community wear; it’s back to black.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Career Analysis: Photographer Tommy Ton

I have realized I tend to comment from the female perspective. Sorry fellas, I do not mean to leave you out I simply write what I know best. I want to remedy this by shedding some bright light on a fantastic contributor to the world of fashion. Ladies and gentlemen, please get to know the incomparable Tommy Ton.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Couture Can Kill

The couture collection presentations are in full swing and with couture comes luxury. The luxury brands, buyers, parties and, of course, fabrics were on opulent display. Silk, velvet, feathers, wool, and fur, to name a few such beautiful, textured fabrics. You know what those all have in common? They come from an animal. Za Za Zoo. Reviewing the couture presentations I started to think about how some people get very vocal about the animal products used in the collections.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

A Style Perk of the Calgary Stampede: No Khakis

Another Stampede is upon this great city and among the country bumpkin’ décor, I’ve noticed something. There’s a presence missing in the downtown-working crowd. I’m ready to put out a red-hallelujah-alert. As the parade came through our fine streets last Friday I asked myself: where have all the khaki’s gone? Sweet justice! The offenders have left the city.

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