Part 1 of 2: Coverage of New York Fashion Week
Labour day was just two days ago but it feels long gone. Instead of getting the end of summer blues, I will focus my attention to the next great thing: September’s New York Fashion Week (NYFW). In anticipation of the next eight days, I thought I would share what I’ll be watching for.
Of course I will be awaiting each collection’s sartorial vision for the upcoming season – that’s a given – but I’ll also be watching for other details. I want to see the choices brands make behind the collections. Below is a brief overview of what I’ll be watching for, with the purpose of reporting back next week.
As designers and brands get more of a consumer push to show a variety of models in size, age and background, it will be interesting to see who steps up. As I’ve mentioned before brands that make diversity a priority, to me, are a part of fashion’s future. Those who don’t make it a priority will be sending a strong message, as well. I am curious to see who will be walking for whom.
Setting the stage for a collection is part of the grand hoopla. Designers are expected to take us away to their world as part of the show. Bring on the clouds, the props, the stunts and the pounding music. Let us be entertained!
Brands will often align with a celebrity, be it an actor, a musician or an artist. That works. Of course it does. A recent refreshing surprise was Rick Owens Womenswear collection in Paris, where dancers were the show. Not only was there a variety of women, but the women were shown in a setting of strength mixed with beauty. I would challenge that I tend to see one or the other. Why one has to choose is beyond me. If nothing else, you saw his designs in motion on a bunch of different bodies. Pretty cool. What will the partnerships be this September?
Oh, the streets. I would argue who and what people are wearing to the shows will feature as prominently in the blogs as the collections themselves. I will be paying special note to how trendsetters are wearing their accessories and what themes will stand out. Stay tuned, fashion friends.
There’s much to wait for, so wait I will. For more NYFW details visit the sponsors website here.
Is there anything you’d like me to watch for?